How much does a Jeep Wrangler cost in Canada?

Attention all adventure seekers and off-road enthusiasts!

Have you ever wondered how much it would cost to own the iconic Jeep Wrangler in the Great White North?

Brace yourself for a wild ride as we delve into the exciting world of Jeep Wrangler pricing in Canada.

From rugged trails to urban jungles, find out the jaw-dropping price ranges for both traditional and electrifying models.

Buckle up and get ready to discover the cost of conquering Canadian terrain in style.

how much does a jeep wrangler cost in canada

The cost of a Jeep Wrangler in Canada varies depending on the model and trim.

The starting price for a Wrangler Sport 2-Door is $31,895, while the highest priced model is the Wrangler Rubicon 392 at $88,190.

For the 2024 Jeep Wrangler 4xe models, prices range from $49,995 for the Wrangler Sport S 4xe to $69,680 for the Wrangler Rubicon X 4xe.

It’s important to note that these prices do not include the $1,795 factory-to-dealer delivery fee.

Key Points:

  • The cost of a Jeep Wrangler in Canada varies depending on the model and trim.
  • The starting price for a Wrangler Sport 2-Door is $31,895.
  • The highest priced model is the Wrangler Rubicon 392 at $88,190.
  • Prices for the 2024 Jeep Wrangler 4xe models range from $49,995 to $69,680.
  • These prices do not include the $1,795 factory-to-dealer delivery fee.

Check this out:

💡 Did You Know?

1. Did you know that the original Jeep Wrangler, introduced in 1986, had a starting price of $8,995 in Canada? Adjusted for inflation, that would be approximately $21,000 CAD in today’s currency.

2. In 2016, a unique one-off model of the Jeep Wrangler called the “Wrangler 75th Salute” was produced as a tribute to the iconic Jeep brand’s 75th anniversary. Each vehicle was hand-built and hand-painted, and only 8 models were created. The limited edition Wrangler had a cost of around $45,000 CAD.

3. Jeep Wranglers have an incredible resale value. It’s not unusual for a well-maintained Wrangler to retain up to 70% of its original value even after five years of ownership. This makes it one of the few vehicles on the market that can hold its worth so remarkably.

4. While the base price of a new Jeep Wrangler in Canada can start around $40,000 CAD, adding optional features and accessories can significantly increase the overall cost. Depending on the trim level and added extras, the price can range from $40,000 up to $70,000 CAD or more.

5. If you’re on a budget and looking to buy a used Jeep Wrangler in Canada, it’s worth exploring older models. For instance, a well-maintained 10-year-old Wrangler can sometimes cost half as much as a brand-new one, offering a more affordable option for those seeking the iconic Wrangler experience.


The Jeep Wrangler is an iconic and highly sought-after SUV known for its off-road capabilities, rugged design, and adventurous spirit. If you’re in Canada and considering purchasing a Jeep Wrangler, it’s essential to understand the various models and their corresponding prices.

This comprehensive guide will provide you with an overview of the cost of a Jeep Wrangler in Canada, allowing you to make an informed decision.

  • The Jeep Wrangler offers multiple models, including the Sport, Sahara, and Rubicon. Each model comes with different features and performance levels.

  • The starting price for a base model Jeep Wrangler Sport in Canada is around $39,995.

  • The Jeep Wrangler Sahara offers more luxury and convenience features and has a starting price of $47,995.

  • For those seeking the ultimate off-road capabilities, the Jeep Wrangler Rubicon starts at $51,495 and includes additional features such as front and rear locking differentials and an electronic disconnecting sway bar.

  • Prices for the Jeep Wrangler can vary depending on optional packages, additional features, and customization choices.

  • It’s recommended to visit a local Jeep dealership or check their website for the most up-to-date pricing and availability information.

“The Jeep Wrangler is not just a vehicle; it’s a symbol of freedom and adventure. With its legendary off-road capabilities and rugged design, it’s ready to conquer any terrain. So, if you’re ready to embrace the Jeep lifestyle, explore the various models and choose the one that suits your needs and budget.”

Wrangler Sport 2-Door: $31,895

The Jeep Wrangler Sport 2-Door is the starting point for the Wrangler lineup. Priced at $31,895, this model offers a compelling combination of affordability and capability. With its two-door configuration, it provides seating for up to four passengers and a cargo capacity of 12.9 cubic feet behind the rear seats. The Sport 2-Door comes equipped with a 3.6-liter V6 engine, capable of producing 285 horsepower and 260 lb-ft of torque. It also features a Command-Trac 4×4 system, ensuring impressive off-road performance.

Wrangler Sport 4-Door: $35,895

The Wrangler Sport 4-Door is the perfect choice for individuals seeking additional space and versatility. Priced at $35,895, this model offers a four-door configuration, making it easier to access the rear seats and providing increased cargo capacity.
The Sport 4-Door shares the same engine and off-road capabilities as its 2-door counterpart, making it ideal for adventurous families or individuals who require extra room for gear and passengers.

  • Four-door configuration for easier access to rear seats
  • Increased cargo capacity
  • Same engine and off-road capabilities as 2-door counterpart
  • Perfect for adventurous families or individuals requiring extra space

Wrangler Sport S 2-Door: $35,990

The Wrangler Sport S 2-Door, priced at $35,990, builds upon the Sport trim and adds several desirable features. This trim level includes power windows and door locks, air conditioning, keyless entry, and a leather-wrapped steering wheel. With these added amenities, the Sport S 2-Door offers a more comfortable and convenient driving experience while maintaining its rugged and capable nature.

Wrangler Sport S 4-Door: $39,990

The Sport S 4-Door variant, priced at $39,990, is similar to the Sport S 2-Door. However, it offers additional space and functionality. With the inclusion of two rear doors, it becomes more convenient to load and unload passengers and cargo. This model is ideal for individuals who value both comfort and functionality, without compromising the renowned capabilities of the Jeep Wrangler.

Wrangler Willys 2-Door: $39,990

The Wrangler Willys 2-Door is priced at $39,990 and is a tribute to the original Jeep Willys, known for its involvement in World War II. This model stands out with its distinctive design elements, such as black accents and special badging. With a set of 32-inch all-terrain tires, a limited-slip rear differential, and rock rails, the Willys 2-Door is designed to conquer even the toughest terrains effortlessly.

Wrangler Willys 4-Door: $43,990

For those in need of more space and wanting to embody the spirit of the Willys, the Wrangler Willys 4-Door is an excellent choice. Priced at $43,990, this variant includes all the off-road enhancements of the 2-Door model with the added convenience of four doors. It boasts generous cargo space, seating for up to five passengers, and a range of interior features that enhance both comfort and convenience for your Wrangler adventure.

Wrangler Rubicon 2-Door: $45,990

If you’re a dedicated off-roader looking for the ultimate capabilities, the Wrangler Rubicon 2-Door priced at $45,990, is the model for you. It comes equipped with exclusive off-road features, including:

  • Front and rear locking differentials
  • Disconnecting front sway bar
  • 33-inch all-terrain tires

The Rubicon 2-Door is powered by the same 3.6-liter V6 engine as the other models but offers enhanced traction and suspension systems, allowing you to conquer even the most demanding trails.

Wrangler Rubicon 4-Door: $49,990

For those who prioritize both off-road prowess and practicality, the Wrangler Rubicon 4-Door priced at $49,990, offers the best of both worlds. With its four-door configuration, it provides ample space for passengers and cargo while maintaining the exceptional off-road capabilities of the Rubicon trim. The Rubicon 4-Door is the perfect choice for those who cherish adventure but also require practicality for everyday use.


The cost of a Jeep Wrangler in Canada is determined by the model and trim level you select. The prices start at $31,895 for the Wrangler Sport 2-Door and go up to $88,190 for the Wrangler Rubicon 392. Whether you’re looking for an affordable entry-level option or a fully-loaded off-road machine, Jeep has a Wrangler model to fit your needs and budget. Understanding the variations between each trim level and their respective prices will help you make an informed decision and set off on your Canadian adventures with confidence.

  • The cost of a Jeep Wrangler in Canada depends on the model and trim level.
  • Prices range from $31,895 for the Wrangler Sport 2-Door to $88,190 for the Wrangler Rubicon 392.
  • Jeep offers a variety of Wrangler models to suit different needs and budgets.
  • Take the time to understand the differences between each trim level before making a decision.
  • Feel confident in exploring Canada with your chosen Wrangler model.


How much is a 2023 Jeep Wrangler in Canada?

The 2023 Jeep Wrangler, available in Canada, offers a range of trim levels and optional features that contribute to its price range. With standard safety features like blind-spot monitoring and rear cross-path detection, the Wrangler ensures a secure driving experience. Additionally, it boasts a 7-inch infotainment display, along with Apple CarPlay and Android Auto compatibility, providing seamless connectivity. The price of the 2023 Jeep Wrangler in Canada can vary from $41,000 to $107,000, depending on the selected trim level and desired optional features.

How much does a full Jeep Wrangler cost?

The price of a fully loaded Jeep Wrangler can vary depending on added features and options. However, on average, a fully equipped Jeep Wrangler with four doors and upgraded trim levels can cost around $60,000. Keep in mind that this is just an estimate and prices can change due to factors like market demand and dealership discounts. Nevertheless, investing in a fully loaded Jeep Wrangler can provide you with a top-of-the-line off-road vehicle that offers both power and luxury.

How much is a Jeep Wrangler on average?

On average, a Jeep Wrangler can cost anywhere between $33,890 and $93,440, depending on the specific trim and options chosen. This wide price range ensures that there is a Wrangler available for various budgets and preferences. Whether you are looking for a more affordable base model or a fully loaded luxury variant, the Jeep Wrangler has options to suit a range of price points.

Why are Wranglers so expensive?

The high price tag of Wranglers can be attributed to various factors. Firstly, Wranglers are renowned for their exceptional off-roading capabilities, making them highly sought after by outdoor enthusiasts. This unique selling point comes with advanced features and technologies, specialized for off-road adventures, which contribute to their higher cost. Additionally, since Jeeps dominate the market when it comes to utilitarian performance, the company has the leverage to set high prices without facing direct competition in this segment. Moreover, the limited number of Jeeps released annually assists in maintaining the brand’s exclusivity and desirability, further justifying the elevated price point.

Sources: 1, 2, 3, 4

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